About Golazo


A Golazo is a “gol” (goal). The suffix – azo means that something is huge. A Golazo is a “megagoal” that is scored in an especially skillful or exciting manner, or alternately, at a particularly key moment in the match. The result is deep emotion and passion that fills the stadion. The word Golazo is mainly used in South America. At our company Golazo our goal is to nurture passion and emotion in all our projects.

What we do?

Golazo's main objective is to create added value to the clients within the worlds of sports, media and entertainment. The main focus centers on innovation, creativity and integrated solutions.


The sports marketing agency Consultants in Sports (CIS) was founded on October 18th, 1990 by former Olympian (Los Angeles, 1984) Bob Verbeeck. Starting with a small team and a few customers, the company quickly grew to organize events in more than 15 different sports. A Dutch subsidiary was added in 1994 to establish CIS Benelux, which continued to build on its network of recreational and professional sporting events.

In 2000, Octagon, the sports marketing division of The Interpublic Group (IPG), and CIS created the partnership Octagon CIS. This new organization managed all sponsorship activations for clients such as Procter & Gamble, MasterCard and Hyundai during the Euro 2000 European soccer tournament. In 2002, IPG increased its shareholder stake in Octagon CIS to 100%.

Between 2002 and 2007, Octagon CIS was focused primarily on consultancy and its own sporting events, mostly within Europe. However, it had become clear that several clients could benefit greatly from an integrated approach of sports, entertainment and media. As this offer of services was not fully in line with the international philosophy of Octagon, the parties ultimately agreed that reestablishing full independence from each other was the logical step forward - thus the rebirth of Octagon CIS under sole possession of Bob Verbeeck.

With this change of ownership and control also comes an expansion of the business into the media and entertainment services. And finally, a rebranding of the company into Golazo - sports, media and entertainment.