CASE: www.jupilerleague.be
The situation in 2001: Jupiler claims Belgian football through their title sponsorship of the first division supported by a media campaign and brand activation in and around the stadiums. Jupiler wants advice on an internet strategy.
Jupiler did not have a corporate or products-based website. In line with Jupiler's marcom mix the internet focus was to link Jupiler and football with the distinct
Jupiler League portal as the main digital tool.
The core of the Jupiler portal is a football news site: continuous football news coverage, results and statistics, live coverage. Above all, Jupiler wants to inform and entertain the visitor about his favourite team. Therefore, competitions, previews, fun items… were all part of the portal.
Six years on,
www.jupilerleague.be is still one of the most striking business cases on the Belgian Internet. No single website systematically scores that high in online traffic, has so many updates and offers, year after year, as many innovations as jupilerleague.be. In the 2006-2007 football season, the site reached out to 7 million people and it generated more than 54 million page views.
Meanwhile, the `classic' football portal added several new features such as:
- Several online games
- Jupiler League TV, Jupiler's web tv channel
- ticketingonline.be, the Internet ticketing service of Jupiler and the professional league
- The football pub event (an event in Belgian pubs that was promoted through the web only)
In close collaboration with Jupiler, Golazo Media thinks proactively along Jupiler's online marcom strategy and comes up with ideas and projects. Subsequently, Golazo Media creates and produces these projects and is responsible for implementation (reporting, optimization...).
