Representing talent
Athletes should be able to focus on training and performance. Golazo allows them to do so while maximizing their economic value during and after their sport careers.
Golazo represents active athletes, former athletes, coaches or sports managers. As such, Golazo is optimally positioned to be their partner for:
Marketing - Sponsorship
Through an extensive international network, Golazo Sports can offer talent a variety of marketing and sponsoring opportunities.
Public relations
Golazo Sports can assist in making contacts with the press and the media and in developing a PR strategy. We take care of communicating the Athlete's performances as widely as possible to guarantee optimum public awareness of the Athlete (official statements, organizes press conferences, etc).
Speaking engagements
Golazo Sports has established a strong network with the press and media and can enhance the Athlete's reputation and increase his/her revenues through advertising work, photo shoots, TV-shows, speeches, etc.
Licensing - Merchandising
The Athlete's name and image can have substantial advertising value. Through licensing and merchandising, this brand can be linked to specific products in many different ways. The particular choice of products is of vital importance for the success of the merchandising campaign and Golazo Sports possesses all the necessary networks, experience and creativity to develop a truly original merchandising campaign for the Athlete.
Production of multimedia content
Golazo Sports owns the technology and has the experience to develop a personal and official website for the Athlete, containing multimedia content such as news, pictures, results, a blog or dairy. Golazo will offer a complete multimedia solution (Please see
www.tiahellebaut.be or
www.kimclijsters.be as currently active examples) or a thorough framework for existing projects (see
www.tomboonen.be).
Events
Golazo has extensive and proven expertise in event organization: Memorial Van Damme, GVA Cyclocross Trophy, Eneco Cycling Tour, Antwerp and Brussels Marathons, Proximus Diamond Games Tennis, Lotto Cross Cup, etc.
Personal rights and image rights
Golazo representation will assure that the Athlete's name and image are protected against infringements of these rights.
Negotiating contracts
A good contract is the result of the respectful relationship between the negotiating parties. Golazo uses its expertise to advise talent in those negotiations, ensuring that the Athlete is properly assessed by the other party.
Legal advice
Golazo Sports drafts the Athlete's contracts and provides advice not only while he/she carries out the contractual obligations, but also with termination of contracts, when necessary.
Planning a sports career
An Athlete's career is always uncertain. Golazo Sports assists the Athlete in making the right decisions at the right time by careful planning. Golazo Sports can assess the Athlete's potential, his/her market value and his/her growth potential. We have a team consisting of people that have elite/professional sport experience themselves or who already have been managing top athletes' careers for years. All these factors are important in assessing the possibilities, market value and future options as accurately as possible.
Assistance with administrative tasks
Golazo Sports can assist the Athlete in dealing with the routine administrative tasks he/she is confronted with, such as those related to the social status of the professional sportsman and the negotiation of complementary insurances (life insurance, income insurance, group insurance, medical insurance, insurance in case of accidents, etc).
CASE: Tia Hellebaut >>
